GE Money Bank
Web Content Development Manager, later Campaign and Innovation Manager
GE Money Bank, major banking institution, now Moneta Money Bank. Used to be part of General Electric group.
Key Projects
- NFC payments
- Money Education- Jaknabanku.cz
Date
2009-2013
As Campaign and Innovation Manager I was responsible for:
Discovering new product innovation opportunities.
Concept creation and prototyping of new digital products (e.g. Mobile banking, NFC payments, etc.).
Co-creating e-business strategy.
Campaign management across digital channels.
Customer acquisition via online advertising, SEM and SEO.
Managing affiliate marketing program and search engine marketing.