As part of my studies at Masaryk University, Faculty of Arts, where I am enrolled in the Information Services Design program, I publish articles and case studies here both in English and Czech language.
Agile software development has reshaped how teams build digital products, but it is not a universal solution. As a product manager or designer, you must critically assess whether Agile methodologies align with your project's needs. This guide explores Agile's strengths, limitations, and how to make an informed decision using real-world examples and...
When developing new products, it's critical to deeply understand user needs, behaviors, pain points, and desires at each stage of the product lifecycle. Different research methods are best suited for answering different questions that arise from discovery to launch and growth. Neglecting to adapt your research approach as your product matures can...
During January 24–25, 2025, we participated in the DIS Hackathon held in the inspiring surroundings of the Faculty of Arts at Masaryk University in Brno. Our goal was to design and test a prototype solution within two intense days—one that would help foreigners overcome the barriers to finding housing in the Czech Republic.
Research and feedback from users and clients are indispensable to the development of any product. This is especially true for major product changes and projects, such as the new electronic banking solution for corporate clients, where understanding user needs and preferences is crucial. In these projects, key users typically include company...
George Business is a modern digital banking platform developed by Česká spořitelna—part of the Erste Group—for corporate clients. It replaces the older Business 24 system. Given that George Business is one of Česká spořitelna's largest projects, we chose a specific segment that is well-defined and serves as an ideal example to illustrate the...
Originally published on Medium.com